Email marketing has risen to be one of the most valuable to any
business that seeks to get and retain customers for long. The aim
of any email marketer is to convey information to the customer and
somehow persuade him or her to make purchases or order for
what the business has to offer.
But one thing that is clear to any marketer is: before the email is
read, it has to be opened, and what your email contact sees at a
glance is that “from” field and the subject line.
Therefore, the major question that one has to answer is: “Will the
subject line pull the recipient’s eye to open the email or will it make
the eye to bounce back?”
The best and hot subject lines are catchy, short, and descriptive
which provide your target reader with the urge to explore what is in
the email further. This however does not reciprocate to using
splashy or cheesy phrases, with the aim of standing out in the
inbox, since such are known to invariably result to your email being
binned without even a second thought.
Many businesses have capitalized on this so much especially
when they are looking to expand their customer base and seek
new customers in the market. When you open your trash bin and
the spam filter, you will also get the impression of which types of
email subject lines to avoid completely since what you would like
to see as person in your inbox is exactly what your recipient will
also like to see and read.
This field has become the baseline of any marketing strategies to
the extend where most of the businesses and companies out there
are churning out a lot of their resources towards research and
study in order to better understand what their target audience are
happy with and what increases their email open rates.
Before highlighting some of the great subject lines that has seen
companies convert their email marketing to lump sum of volumes
of sales, it is worthwhile if I mention some of the things to put into
consideration especially when composing a mail. Understanding
these things first will enable you to come up with your own subject
lines that are applicable to your niche.
Follow these tips to writing hot email subject lines:
- Your objective when writing the subject line should be: Open
the Email – Normally, when writing your email subject line,
the key objective that you have in mind is to drive the
recipient to open the email. The objective of the email itself
however could be a different thing from that of the subject
line. Many people focus so much on the email body and end
up forgetting the subject line. Even though the objectives of
the subject line and the email body might be different from
each other, the subject line should always be relevant to the
body message. The main thing is that, the subject line has
something important to do, and that is to make sure the
email is opened by the recipient. - Keep it short – Many people out there will advise you on the
length of an email subject line but what they have in common
is the emphasis on keeping it short. You can’t control the
display of the email recipient or how the inbox subject lines
are displayed. It would be useless also if important message
is cut out by the email provider. Therefore, the only way to
ensure that your message is home is to keep the subject line
short. - Don’t tell people what to do – It is recommended in any
marketing email that you should have a call to action where
the reader has to do something. Research has shown
however that telling the reader what to do from the subject
line can really hurt the open rate and make your email never
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read. This is a fact especially when asking people to “help”,
“register”, “donate” and all other call to action words you may
think of. Specific calls to action are better carried out from
within the body of the email or the article. - Emphasize what value the reader will get from your content –
Immediately your email appears to the reader’s inbox, the
question that lingers in his/her mind is: why should I take my
precious time from my busy schedule to read this email? The
answer to this question is right there on the subject line.
Offering the reader information that he is in need of, or that
which he is curious to get, is what will drive him to open your
email and read it. Subject lines that make the reader think
that they are useful, timely or about them, always work no
matter the target audience. Study shows that the first two
words of every subject line should convey a personal value
to the reader. - Important words first – Since you don’t have control over the
space and what will be displayed in your recipient’s inbox, it
is better that you start your statement with the important
words first: Always be straight to the point first. - Understand your audience well – Target audiences make a
lot of impact and influence the composition of your subject
line always. The key question should always be, “what
subject line triggers your audience?” Capitalize on that and
ensure that it is what the audience are familiar with, not what
is good for you.